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The Advertising Association Handbook (Record no. 1021552)

MARC details
000 -LEADER
fixed length control field	00293nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240109s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bollmore and Waterson
245 ## - TITLE STATEMENT
Title	The Advertising Association Handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Holt , Rinehart & Winston
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management

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