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Advertising Management: Concepts and Cases (Record no. 1063145)

MARC details
000 -LEADER
fixed length control field	00357nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231228s2009 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	GUPTA (Abhishek)
245 ## - TITLE STATEMENT
Title	Advertising Management: Concepts and Cases
250 ## - EDITION STATEMENT
Edition statement	1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Cyber Tech Publication New Delhi
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	264

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