Normal view MARC view ISBD view

Promotion and Integrated Marketing Communications / (Record no. 119729)

MARC details
000 -LEADER
fixed length control field	00401pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	381.142
Item number	SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J.
245 ## - TITLE STATEMENT
Title	Promotion and Integrated Marketing Communications /
Statement of responsibility, etc.	NULL.
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Bangalore :
Name of publisher, distributor, etc.	Thomson Learning, Inc. ,
Date of publication, distribution, etc.	2001.
300 ## - PHYSICAL DESCRIPTION
Extent	790 ;
Dimensions	24*18.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Electronic Commerce
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	226

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	10/10/2002	Diamond Book Centre	306.60		381.142 SEM	IMP-M-695	01/03/2023	1	01/03/2023	Book