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ADVERTISING PRINCIPLES PROBLEMS AND CASES (Record no. 123623)

MARC details
000 -LEADER
fixed length control field	00363pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	DIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	DIRKSEN C.J.,KROEGER A.,NICOSIA F.M.
245 ## - TITLE STATEMENT
Title	ADVERTISING PRINCIPLES PROBLEMS AND CASES
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	BOMBAY
Name of publisher, distributor, etc.	D.B. TARAPOREVALA SONS and CO PVT LTD
Date of publication, distribution, etc.	1977
300 ## - PHYSICAL DESCRIPTION
Extent	XVIII+690
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	4150

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	18/04/2011		659.1 DIR	IMP-IM-2042	01/03/2023	1	01/03/2023	Book