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GLOBAL MARKETING INPERATIVE (Record no. 127139)

MARC details
000 -LEADER
fixed length control field	00337pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.848
Item number	CZI/RON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	CZINKOTA M.R.,RONKAINEN I.A.,TARRANT J.J.
245 ## - TITLE STATEMENT
Title	GLOBAL MARKETING INPERATIVE
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	USA
Name of publisher, distributor, etc.	NTC BUSINESS BOOKS
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	VIII+308
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	7676

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	18/04/2011		658.848 CZI/RON	IMP-IM-5850	01/03/2023	1	01/03/2023	Book