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FOUNDATIONS OF ADVERTISING THEORY AND PRACTICE (Record no. 141972)

MARC details
000 -LEADER
fixed length control field	00381pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	CHUNAWALLA S.A. / SETHIA K.C.
245 ## - TITLE STATEMENT
Title	FOUNDATIONS OF ADVERTISING THEORY AND PRACTICE
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	MUMBAI
Name of publisher, distributor, etc.	HIMALAY PUBLISHING HOUSE
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
Extent	744
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	ADVERSTING MANAGEMENT
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	23157

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	19/04/2011	BHARATI MADH. SAHA. GRAH. BHANDAR LTD.	495.00		659.1 CHU	IMP-IM-43025	01/03/2023	1	01/03/2023	Book