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Niche Marketing : Concept and Experiences (Record no. 895132)

MARC details
000 -LEADER
fixed length control field	00374nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ravikumar V.V.
245 ## - TITLE STATEMENT
Title	Niche Marketing : Concept and Experiences
250 ## - EDITION STATEMENT
Edition statement	1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	The ICFAI Center for Management Research Hyderabad
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	259
365 ## - TRADE PRICE
Price amount	150

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