SHETH (Jagdish N.)/ PARVATIYAR (Atul)/ SHAINEHS (G <br/><br/>
Customer Relationship Management: Emerging Concepts, Tools and Applications 

 - New Delhi  Tata McGraw-Hil Publication Company Limited . Delhi  2003 
 - 542 
<br/><br/><label>Dewey Class. No.: </label>658.8`12  / SHE