Keegan, W.J <br/><br/>
Global Marketing Management  Textual Documents 

 - 5th ed 
 - New Delhi  Prentice Hall Of India Private Limited  1998 
 - 828 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.79999999999995  / KEE