Kotler, Philip  . <br/><br/>
Principles of Marketing /   Textual Documents 
NULL. 
 - 9th ed /   . 
 - New Delhi :   Prentice Hall of India Private Limited ,   2002. 
 - 290 ;   24*18. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT