Hoffman, Bateson. <br/><br/>
Essentials of Services Marketing /   Textual Documents 
NULL. 
 - 2nd ed /   . 
 - Bangalore :   Thomson Learning, Inc. ,   2002. 
 - 602 ;   NULL. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF