TY  - BOOK
AU  - Kumar, Pradeep.
TI  - ICFAI Dictionary of Customer Relationship Management Terms
SN  - 81-314-0772-1
U1  - 658.812 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Customer Relationship Management
N1  - Donated by ICFAI University Press
ER  -