TY  - BOOK
AU  - DIRKSEN C.J.,KROEGER A.,NICOSIA F.M.
TI  - ADVERTISING PRINCIPLES PROBLEMS AND CASES
U1  - 659.1 
PY  - 1977///
CY  - BOMBAY
PB  - D.B. TARAPOREVALA SONS and CO PVT LTD
ER  -