SENGUPTA S., <br/><br/>
BRAND POSITIONING: STRATEGIES FOR COMPETITIUE ADVANTAGE  Textual Documents 

 - NEW DELHI  TAT MCGRAW-HILL BOOK PUBLUISHING CO LTD  1990 
 - XIX+299 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658  / SEN