CZINKOTA M.R.,RONKAINEN I.A.,TARRANT J.J. <br/><br/>
GLOBAL MARKETING INPERATIVE  Textual Documents 

 - USA  NTC BUSINESS BOOKS  1995 
 - VIII+308 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.848  / CZI/RON