JAYASIMHA,K R <br/><br/>
STRATEGIC MARKETING CONCEPTS AND CASES  Textual Documents 

 - HYDRABAD  ICFAI UNIVERSITY PRESS  2004 
 - 183 
<br/><br/><label>ISBN: </label>81-7881-130-8   
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAY