MATHUR, U.C. <br/><br/>
ADVERTISING MANAGEMENT TEXT AND CASES  Textual Documents 

 - NEW DELHI  NEW AGE INTERNATIONAL LTD PUBLISHERS  2006 
 - 334 
<br/><br/><label>ISBN: </label>81-*224-1594-6   
<br/><br/><label>Subjects--Index Terms: </label>ADVERSTING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>659.1