TY  - BOOK
AU  - MATHUR, U.C.
TI  - ADVERTISING MANAGEMENT TEXT AND CASES
SN  - 81-*224-1594-6
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI
PB  - NEW AGE INTERNATIONAL LTD PUBLISHERS
KW  - ADVERSTING MANAGEMENT
ER  -