TY  - BOOK
AU  - SHETH, J.N./PARVATIYAR, A.
TI  - CUSTOMER RELATIONSHIP MANAGEMENT
SN  - 0-07-043504-9
U1  - 658.802 
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING CO. LTD.
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
ER  -