ELAM H G ,NORTON PALEY <br/><br/>
MARKETING FOR NON MARKETRS, PRINCIPALS & TACTICS 

 - 1997 
 - AHAMDABAD  AMACOM AMERICAN MANAGEMNT ASSOCIATION -  1997 
 - 241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT