RAMASWAMY V S ,S NAMAKUMARI <br/><br/>
MARKETING MANAGEMENT:PLANNING,IMPLEMENTATION & CONTROL 

 - 1996 
 - MIRAJ  TATA MCGRAW HILL,NEW DEHLI  1996 
 - 411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT