BELCH G E / BELCH M A <br/><br/>
ADVERTISING AND PROMOTIONS - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 5 
 -  T  M H PUB. CO. NEW DELHI 110008 
 - 795 
<br/><br/> Paper Back 
<br/><br/> Text Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1