"ZEITHAML V . A .,BITNER M . J .," <br/><br/>
SERVICES MARKETING 

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 - NEW YORK  THE MCGRAW-HILL COMPANIES  1996 
 - NULL 
<br/><br/><label>ISBN: </label>0-07-114881-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"MANAGEMENT,MARKETING MANAGEMENT,SERVICES MARKETING,CONSUMER BEHAVIOR IN SERVICES,LISTENTING TO CUSTOMER REQUIREMENTS,MANAGING SERVICE PROMISES"
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI