"WRENN BRUCE.,STEVENS ROBERT.,LOUDON DAVID." MARKETING RESEARCH TEXT AND CASES - 0 - MUMBAI JAICO PUBLISHING HOUSE 2002 - NULL ISBN: 81-7224-991-8 Subjects--Topical Terms: "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING CASES" Dewey Class. No.: 658.8 WRE.