TY - BOOK AU - "WRENN BRUCE.,STEVENS ROBERT.,LOUDON DAVID." TI - MARKETING RESEARCH TEXT AND CASES SN - 81-7224-991-8 U1 - 658.8 WRE. PY - 2002/// CY - MUMBAI PB - JAICO PUBLISHING HOUSE KW - "MANAGEMENT,MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING CASES" ER -