Kotler P.,. <br/><br/>
Marketing Management 15th ed/  Textual Documents 

 - 15th ed. 
 - Noida  Pearson Education  2016 (c) 3rd rp 2018 
 - iv/I21:  p.b.;  26*20. 
<br/><br/><label>ISBN: </label>9789332557185   
<br/><br/><label>Subjects--Index Terms: </label>Management Information Systems 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KOT