Kotler , P. <br/><br/>
Marketing Management  Textual Documents 

 - 13th ed. 
 - New Delhi  Prentice Hall International Inc  2009 
 - 647. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.7  / KOT