Marketing management  Textual Documents 
Philip Kotler 
 - 10th ed 
 - New Delhi  Prentice-Hall of India  1999 
 - xxxi,718p. 
<br/><br/><label>ISBN: </label>81-203-1609-6   
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT