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1.
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PROMOTION MANAGEMENT AND COMMUNICATION (2ND EDITION) by
  • SHIMP TERENCE A
Edition: 1995
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: NULL TATA MCGRAWHILL 1995
Availability: Items available for loan: Yashwantrao Mohite Institute of Management, Karad (1)Call number: 658.31424.

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2.
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Advertising and Promotion: An IMC Approach Textual Document by
  • SHIMP (Terence A.) [author]
Edition: 4th Rep.
Material type: Text Text
Original language:
Publication details: Cengage Learning India Pvt. Ltd New Delhi 2011
Availability: Items available for loan: Institute of Management & Research, New Delhi (2)Call number: 659.1 , ...

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3.
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Advertising and Promotion: An IMC Approach by
  • SHIMP (Terence A.)
Edition: 4th Rep.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning India Pvt. Ltd New Delhi 2011
Availability: No items available.

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4.
No cover image available
Advertising and Promotion: An IMC Approach by
  • SHIMP (Terence A.)
Edition: 4th Rep.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning India Pvt. Ltd New Delhi 2011
Availability: No items available.

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