000 00401pam a2200145 a 4500
020 _c
041 _h
082 _a381.142
_bSEM
100 _aSemenik, Richard J.
245 _aPromotion and Integrated Marketing Communications /
_cNULL.
_hTextual Documents
260 _aBangalore :
_bThomson Learning, Inc. ,
_c2001.
300 _a790 ;
_c24*18.
653 _aElectronic Commerce
930 _a226
999 _c119729
_d119729