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| 100 | _aBELCH G E / BELCH M A | ||
| 245 | _aADVERTISING AND PROMOTIONS - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE | ||
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| 260 | _bT M H PUB. CO. NEW DELHI 110008 | ||
| 300 | _a852 | ||
| 365 | _b308 | ||
| 500 | _aPaper Back | ||
| 520 | _aText Book | ||
| 650 | _aManagement | ||
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