000 00380pam a2200157 a 4500
020 _c
041 _aeng
082 _a658.802
_bMAS
100 _aLancster Geoff.
245 _aStaratergic Marketing Planning & Evaluation
_hTextual Documents
250 _a2004.
260 _aDelhi
_bCrest Publishing House
300 _a187pg.
700 _aMassingham Loster.
930 _a13591
999 _c90492
_d90492